Knowledge is power, it goes without saying. Therefore, to be the best you must be willing to learn from others who have been there before you.
Whereas millennial may feel as though they are better placed to understand today’s tech world, it’s a huge mistake for them to discount the value brought by the people who have experienced firsthand how technology trends have morphed over the past couple of years.
We have therefore compiled a list of the 4 books we believe will be of tremendous benefit to budding designers.
How to be a Graphic Designer, Without Losing Your Soul
How to be a Graphic Designer, Without Losing Your Soul written by Adrian Shaughnessy (revised in 2010) has been tipped by many as a design bible of sorts. As a designer himself, Adrian seeks to enlighten budding designers to think about the bigger picture as he empowers them to navigate through the pitfalls and enjoy the perks of the present day design industry. His title is very deliberate as he fully understands that once students graduate and turn into professionals, many have ended up having unfulfilling careers as it just ends up being about churning out designs and growing their paychecks, in essence becoming mindless robots. Adrian challenges designers to want more, become more independent minded, and go for work that is purposeful, and will bring more career fulfilment. This is the kind of career advice that college won’t provide.
Branding: In Five and a Half Steps
Branding: In Five and a Half Steps written by Michael Johnson, who is a creative director, is essentially a design manual of sorts about the creative process. He seeks to demonstrate the value of having a balance between the brand strategy process and inspiration, as he elucidates the points of convergence and overlap between the two. He uses five examples from the story of Johnson Banks, a design mogul himself who undertook the rebrand of Mozilla and made it a public process allowing users to give the feedback and comments as the process went on. This gives readers a clear understanding of how strategy and design can be incorporated in the process of brand building. This is important information for budding designers because it will help them start thinking very early on how they can transform themselves into brands and not mere designers.
There are of course many other books which are good resource materials for budding designers but we believe these 2 will get you started as you seek to thrive in today’s design world.
We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.