In our previous article, we briefly mentioned the term Search Engine Optimization or SEO. Considering that SEO is a major and arguably the most important component for web developers, we have decided to expound a bit on this subject.
So, what is SEO?
SEO is essentially the deliberate and strategic effort of creating visibility for your website in search engines in an organic way. The idea is to creatively drive traffic, improve ranking and increase awareness of your website in search engines. SEO encompasses multiple aspects which will range from the content on your website’s pages, how your website has been designed, how beneficial its content is to the users, and how it links to other websites. Ultimately, what you want is for search engines as well as your users to easily understand your website.
This is why your website needs SEO
Regardless of the purpose of your website, the reason you invested in it is so that you can conveniently reach out to your customers through the internet. Whereas users can directly get to your website through simply typing your web address on the address bar, this is only limited to users who know you and are deliberately on the internet to search for you. However, there are millions of internet users who may be in need of your website’s content, products or services but they have no clue you exist. This is where commercial search engines such as Google, Bing and Yahoo come in handy.
How search engines work
It’s through these search engines that internet users can navigate the internet with ease. Through simply keying in a few words related to what they want on the search bar, they can get access to content, information, services or products being offered by different companies. This is information that these search engines pick up from these companies’ websites. The website that will stand out most is the one with the best SEO strategy that will enable the search engines add your site’s content to their database thereby driving traffic to your site.
This might sound somewhat complex and even vague but it will make much more sense as you interact with our content more and more, and start applying it more practically.
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