We have mentioned in a couple of our previous posts that many people are now increasingly living on the go and this has therefore prompted an increase in mobile devices that allow internet users to be able to access information, goods and services right from their hand held devices. For designers, this means an adjustment in their approach to ensure they give these mobile users the same UX as they would find when accessing websites using their desktops.
Here are 4 ways designers can guarantee a better mobile UX as they design websites.
Make the mobile sites more interactive
Static pages are dull. Users want a platform that is fun, engaging and gives them a reason to come back. This means that content is not enough. Go a step further and incorporate fun interactive stuff like touch gestures, hover states as well as animations, among other creative graphics that create a sense of user interaction with the site. This is guaranteed to bring your mobile site to life and give a really great user experience.
It’s time to do away with the carousel
According to data from Google, most mobile users don’t engage with carousels, the numbers indicate that less than 1 per cent of users do. This makes sense because from what we have established by now regarding user behavior while on the internet is that hiding content behind sliders is a guaranteed way of ensuring your users don’t interact with your content. They will simply move on to the next thing. Ensure your content is stacked and very visible and naturally, users will scroll through it.
Fight the temptation to overdo it
The key to a good mobile user experience is keeping in mind that the user is on the go. This therefore means that as you bring a desktop experience to a mobile handset, it’s absolutely not necessary to replicate it 100 per cent. Designers may get caught up with the need to perfect their mobile web design by ensuring 100 per cent resemblance forgetting that the user only has about between 4 to 10 inches of screen space. Be sure to remove unnecessary features and just ensure the user has enough to access the information, goods or services that they need.
Don’t ignore industry best practices
As designers, it’s perfectly okay to want to be unique and innovate around hurdles others have faced. However, you must learn to take in advice from those who have been there and done it. Take time to go through reports by market leaders on what they are willing to share as the industry best practices. Most of this information is based on millions if not billions of dollars invested in R&D and will go a long way in saving you the hustle of repeating mistakes. You don’t have to follow their advice, just familiarize yourself with it and weigh the pros and cons.
We trust this is helpful information to ignite your creative juices.
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