Developers

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Blog8 410x260 - Top 4 web design trends to look out for in 2018

Top 4 web design trends to look out for in...

Web design is ever morphing as developers work hard towards helping their clients meet the dynamic demands of their customers. This has led to web design trends emerging year on year and each trying to outdo the previous...
Blog7 410x260 - How to use content marketing to grow your website user base

How to use content marketing to grow your website user...

A company’s website is essentially an extension of its brand. Therefore, any internet user who visits this website is a potential customer and an opportunity for this company to convert the user into an actual cust...
Blog6 410x260 - 3 things you must know about SEO

3 things you must know about SEO

As we have mentioned in some of our previous posts Search Engine Optimization is essentially the deliberate and strategic effort of creating visibility for your website in search engines in an organic way. The idea is to...
Blog5 410x260 - Developers – 4 easy tips for mobile web design

Developers – 4 easy tips for mobile web design

Today, many people live on the go. This is one of the reasons why personal computers have morphed over the years into laptops, then tablets and now into smart phones which are basically just small PCs. As devices continu...
Blog4 410x260 - 5 tips for a better understanding of web users

5 tips for a better understanding of web users

When designing a website, you are essentially taking a physical business and transferring it online. This therefore means that goods, services or information that your customers had to physically come to your store or of...
Blog3 410x260 - The 5 fundamental web design rules for new designers

The 5 fundamental web design rules for new designers

The tech industry is the most dynamic, progressive, and ever changing industry. When it comes to web design specifically, the fact that many people are today living on the go, means that more portable devices of differen...
Blog2 410x260 - Getting a grasp of Search Engine Optimization (SEO)

Getting a grasp of Search Engine Optimization (SEO)

In our previous article, we briefly mentioned the term Search Engine Optimization or SEO. Considering that SEO is a major and arguably the most important component for web developers, we have decided to expound a bit on ...
Blog1 410x260 - Your guide to understanding 7 terminologies web developers often use

Your guide to understanding 7 terminologies web developers often use

Like any other profession, web developers have certain basic jargon that makes their work much easier. These are basically shortened versions of much longer words or phrases that ease the process of coding. This is a gui...

Designers

[ View All ]
Top 4 web design trends to look out for in 2018

Top 4 web design trends to look out...

Web design is ever morphing as developers work hard towards helping their clients meet the dynamic demands of their customers. This has led...
How to use content marketing to grow your website user base

How to use content marketing to grow your...

A company’s website is essentially an extension of its brand. Therefore, any internet user who visits this website is a potential customer and...
3 things you must know about SEO

3 things you must know about SEO

As we have mentioned in some of our previous posts Search Engine Optimization is essentially the deliberate and strategic effort of creating visibility...
Developers – 4 easy tips for mobile web design

Developers – 4 easy tips for mobile web...

Today, many people live on the go. This is one of the reasons why personal computers have morphed over the years into laptops,...
5 tips for a better understanding of web users

5 tips for a better understanding of web...

When designing a website, you are essentially taking a physical business and transferring it online. This therefore means that goods, services or information...
The 5 fundamental web design rules for new designers

The 5 fundamental web design rules for new...

The tech industry is the most dynamic, progressive, and ever changing industry. When it comes to web design specifically, the fact that many...
Getting a grasp of Search Engine Optimization (SEO)

Getting a grasp of Search Engine Optimization (SEO)

In our previous article, we briefly mentioned the term Search Engine Optimization or SEO. Considering that SEO is a major and arguably the...
Your guide to understanding 7 terminologies web developers often use

Your guide to understanding 7 terminologies web developers...

Like any other profession, web developers have certain basic jargon that makes their work much easier. These are basically shortened versions of much...

Most Recent Posts


Top 4 web design trends to look out for in 2018

Blog8 - Top 4 web design trends to look out for in 2018

Web design is ever morphing as developers work hard towards helping their clients meet the dynamic demands of their customers. This has led to web design trends emerging year on year and each trying to outdo the previous.

Let’s take a look at 4 trends that we believe will be big in 2018.

Incorporating web animation

Web designers are of the opinion that incorporating animations in web design will be big in 2018. This is because animations have proven to be really good tools in making ideas whether complex or simple much easier to comprehend. This becomes specifically important as websites continue to compete for the attention of internet users and potential customers. So far, animations have proven to be very effective story telling tools for a number of brands therefore it will not be a surprise if other brands attempt to join this bandwagon.

Use of more inventive typography

As websites and by extension brands compete for the attention of the billions of internet users, 2018 will see brands seek to stand out by using more inventive typography. With the concept of “it’s never that serious” being embraced more and more, companies, even those considered to be in serous businesses are embracing their fun side by being open to going for more bold, big and unconventional fonts as they formulate their messaging. The idea behind inventive typography is to increase dynamism in the user experience and maintaining a top on the mind presence.

img4 - Top 4 web design trends to look out for in 2018

Employing more data storytelling

Over the years, design has been a major point of emphasis for designers. Where they have faced a challenge is in communicating complex ideas without losing the gist of the message. However, designers are now thinking outside the box and getting more creative in the way they use complex data to tell a story in a very simple and engaging way. 2018 will see AR and VR being incorporated in websites as a way of allowing users to have a more interactive and memorable experience.

Use of more playful illustrations

Brands are looking more and more at creating an identity for themselves as they seek to endear themselves more to their customers. Websites offer them an opportunity to accomplish this and this is an opportunity designers will relish in 2018. Websites are bound to have more fun and dynamic illustrations aimed at giving users a greater experience at the same time presenting these brands as fun and human thereby creating more customer loyalty.

There are of course many other trends to expect in 2018 but these 4 are the ones we feel stand out most.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

How to use content marketing to grow your website user base

Blog7 - How to use content marketing to grow your website user base

A company’s website is essentially an extension of its brand. Therefore, any internet user who visits this website is a potential customer and an opportunity for this company to convert the user into an actual customer. This is the reason why content marketing becomes an important part of web development and a way to increase a website’s user base and by extension a company’s customer base.

Visitors to a website in many occasions are there to get information and learn more about a company, its products and services. At these point they are usually just users not customers. In order to convert them into customers, web developers must be very deliberate and ensure the website takes these users through the stages of awareness, evaluation, and conversion, which are the basics of content marketing.

Let’s take a look at how to achieve this.

Your site must create awareness

The key to pulling users to your site is demonstrating that your site can offer a solution to their problem. The key to making this possible is first making your users aware about the existence of this problem and why it needs to be solved. This will be the first step in getting users hooked up to your site. Your website’s content therefore needs to define the problem and clearly demonstrate how your products or service can solve the problem. You can achieve this through creative YouTube videos and blog posts.

img3 - How to use content marketing to grow your website user base

Your site must allow users to evaluate their options

When offering solutions online through your website, you must always be aware that your users will want an opportunity to evaluate your solutions. This is true whether it’s a product or service you are offering. Your users will often make purchasing decisions based on the results of this evaluation that is if it was able to solve the problem it sought out to solve. This is precisely why during the process of web development, you must always consider the option of product demos through the site. Let your users get to experience the product or service in action.

Your site should be able to convert the users

At the end of the day, you want to be able to use your website to convert its users into customers. You want them to make a conscious decision to purchase the company’s product or service. It’s therefore crucial to ensure that the content you develop leads the customer to overcome any hesitation about making a purchasing decision. You could achieve this through emphasizing on the company’s warranty or return policy as well as customer testimonials.

We trust that you are on your way to developing great content to keep your users hooked to your website.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

3 things you must know about SEO

Blog6 - 3 things you must know about SEO

As we have mentioned in some of our previous posts Search Engine Optimization is essentially the deliberate and strategic effort of creating visibility for your website in search engines in an organic way. The idea is to creatively drive traffic, improve ranking and increase awareness of your website in search engines. SEO encompasses multiple aspects which will range from the content on your website’s pages, how your website has been designed, how beneficial its content is to the users, and how it links to other websites. Ultimately, what you want is for search engines as well as your users to easily understand your website.

To expound on this further, let’s take a look at 3 things web designers must know about SEO.

Always think about the keywords

The internet is essentially a database and as such, users will need to first query what they want through a search engine in order to get results. Therefore, as a rule in SEO, you have to get your keywords right. The content you post on your website has to be related to the keywords you use on your titles, URLs, as well as image names. The purpose for this is so that when a person is searching for information and they only type in a few key words related to the topic, the search engine will be able to link this search to your website provided you have used the key words appropriately. Caution must however be taken not to put too many keywords on your website because search engines have been programmed to treat this practice commonly referred to as “keyword-stuffing” as spam.

You must use fresh content

Fresh content on a website will always attract more traffic as users continue coming back to the website to check out the new stuff you have posted. You therefore need to regularly update new content on your website. An easy way to do this is by integrating a blog to the website and ensuring it’s very active by posting content that has a personal touch to it and offers opportunities for your readers to comment, give feedback, and even share your posts. This has a tremendous positive impact on your SEO.

social - 3 things you must know about SEO

The value of incorporating social media

When you have fresh content on your website or blog, it’s a good idea to ensure you post links on your social media platforms and also encourage your social media followers to share this links within their own networks. This increased distribution that results in the driving of traffic to your website from multiple platforms will tremendously boost your online presence and website rankings.

Incorporate these 3 practices in your SEO strategy and you can be guaranteed your website will always rank highly on search engines.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

Developers – 4 easy tips for mobile web design

Blog5 - Developers – 4 easy tips for mobile web design

Today, many people live on the go. This is one of the reasons why personal computers have morphed over the years into laptops, then tablets and now into smart phones which are basically just small PCs. As devices continue to get smaller, the need for developers to design websites that are adaptive to the different sizes of the mobile devices increases to enable users to access these sites from their devices while on the go.

As a budding web developer, there are simple ways you can ensure the site you are developing is adaptive to different mobile devices. Here are 4 easy tips for you.

Tip 1: Create a simple version of your website

One strategy you can use for mobile web design is creating a very simple version that can be accessed using any mobile device including the very low end smartphones. Ensure that the site contains the very basic content and information that is sufficient for visitors to the site to be able to make a decision. The information could be the company’s contact info, call to action and so on.

Tip 2: Come up with multiple versions of the website

This will only work if you have the time, resources and expertise as it will require you to design a couple of versions of the same website, with each being optimized for a different screen size and device features. Depending on the user’s device, they will then be automatically directed to the website version that suits their device. Some designers actually believe that this is the best way to go.

Tip 3: Go for content adaptation

Another option at your disposal is coming up with a single website design, then adapting it to different devices. In this case, the website’s basic structure stays the same on all the devices, however certain elements like the image sizes, videos, and so on will be adapted to the individual devices depending on what they can support.

Tip 4: Work on a high-end version of the mobile site

Many web designers tend to forget or overlook the fact that there are users who will access some of these sites from high-end mobile devices. It’s always a good idea to come up with a high-end version of the mobile site for such users. This is because high-end mobile devices such as iPhones or Droid have the capacity to handle higher resolutions and graphics therefore, it’s a good idea to enable these users to fully enjoy their mobile web experience.

These are merely suggestions and different options a designer can choose from therefore it will be a good idea to have a better understanding of what each entails and go for the one that works best for you.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

5 tips for a better understanding of web users

Blog4 - 5 tips for a better understanding of web users

When designing a website, you are essentially taking a physical business and transferring it online. This therefore means that goods, services or information that your customers had to physically come to your store or office to obtain, they can now easily access by themselves through your website. What this means is that you’re dealing with the same customers but just through a different platform therefore your approach should remain the same, what changes is the context.

This is a crucial detail about website users what web developers must always keep in mind as they carry out website design because it’s what will determine whether their websites will successfully appeal to users.

Here are 5 tips for a better understanding of web users.

Tip 1: Users are always looking for something useful

The same way a customer will do window shopping before stepping into a shop is the same way internet users scan through websites before deciding on whether to go through the content. Therefore, always make sure that users can see your value proposition in a glance. If they find it useful they will definitely click on it.

Tip 2: Users always appreciate quality and credibility

For your website to stand out and attract users, it has to provide quality and credible content. If the content is good and credible, many users have demonstrated that they can overlook a poor design.

img - 5 tips for a better understanding of web users

Tip 3: Users scan before they decide to read

Most web users have an idea of what they are looking for by the time they key in a search. Therefore, when your website shows up on their search, they will quickly scan through it to see whether it has the content they are looking for. Therefore, you must ensure your headings or call to action stands out so that they can be easily spotted.

Tip 4: Users are impatient

In most occasions, when a user is on your website, they are looking for information to help them make a decision. Because they have many websites to choose from, they will often want to spend as little time as possible on any given website. Therefore, as a designer, you must ensure that users can access content they want in a very short time so that they don’t skip to the next site and continue with their search there.

img2 - 5 tips for a better understanding of web users

Tip 5: Users are not known to make optimal choices

When doing internet searches, especially on a subject matter they have little knowledge about, most users will not systematically search for this information, they will simply look for the first website that will offer a reasonable option and stop their search there. Therefore, it’s important to optimize your website so that it’s among the top options that users get in the search engine.

Keep these 5 tips in mind and you are guaranteed to design a website that your users will appreciate.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

The 5 fundamental web design rules for new designers

Blog3 - The 5 fundamental web design rules for new designers

The tech industry is the most dynamic, progressive, and ever changing industry. When it comes to web design specifically, the fact that many people are today living on the go, means that more portable devices of different sizes and functionality are coming up therefore requiring new design software. In addition, search engines keep modifying their algorithms to enhance data security, prevent data manipulation and ensure fair competition.

These and many other changes and trends means that web designers need to be actively upgrading their knowledge and skills so that they can stay relevant and be able to meet customer demands. However, there are 5 fundamental rules of web design that have not changed and will not change, as they are the core of what web design is all about.

We take a look at 5 fundamental web design rules that every new designer must be aware of.

#1 A website must be easy to locate

You must always keep in mind that users will never visit your site, if they can’t locate it. Sounds like common sense, right? As part of web design, always have an SEO plan in place to ensure your site is easily located by internet users.

#2 A website must be legible

Many designers get caught up in the pomp and color and forget one basic principle, is this website legible? If visitors on the website have a hard time reading your content because of maybe a poor choice in font type, size and color, too much graphics, and so on. You can be guaranteed that they won’t be coming back.

#3 A website must be easy to navigate

As a rule, a user should be able to access the content they want on your site with minimal clicks. The moment a user finds it tedious and cumbersome to navigate through your site, they will ignore your content and move on to the next available website.

website - The 5 fundamental web design rules for new designers

#4 Consistency in a website is key

As a designer, you must learn to choose. There is a tendency to want to use every tool in your arsenal to make the website stand out such different graphics, layouts, fonts and other design element. However, learn to resist this urge. Just like any other document, websites must also adhere to standard formatting rules meaning all its pages must maintain consistency in graphics, fonts, layout and any other design element.

#5 A website must be very responsive

It’s a common fact that most internet users don’t like wasting their time in unresponsive websites. This therefore means that if your website takes too much time downloading content, loading images, and so on, users will lose interest.

As you embark on the task of designing a website, ensure that your creativity and your many ideas perfectly fit into these 5 basic principles.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

Getting a grasp of Search Engine Optimization (SEO)

Blog2 - Getting a grasp of Search Engine Optimization (SEO)

In our previous article, we briefly mentioned the term Search Engine Optimization or SEO. Considering that SEO is a major and arguably the most important component for web developers, we have decided to expound a bit on this subject.

So, what is SEO?

SEO is essentially the deliberate and strategic effort of creating visibility for your website in search engines in an organic way. The idea is to creatively drive traffic, improve ranking and increase awareness of your website in search engines. SEO encompasses multiple aspects which will range from the content on your website’s pages, how your website has been designed, how beneficial its content is to the users, and how it links to other websites. Ultimately, what you want is for search engines as well as your users to easily understand your website.

seo - Getting a grasp of Search Engine Optimization (SEO)

This is why your website needs SEO

Regardless of the purpose of your website, the reason you invested in it is so that you can conveniently reach out to your customers through the internet. Whereas users can directly get to your website through simply typing your web address on the address bar, this is only limited to users who know you and are deliberately on the internet to search for you. However, there are millions of internet users who may be in need of your website’s content, products or services but they have no clue you exist. This is where commercial search engines such as Google, Bing and Yahoo come in handy.

How search engines work

It’s through these search engines that internet users can navigate the internet with ease. Through simply keying in a few words related to what they want on the search bar, they can get access to content, information, services or products being offered by different companies. This is information that these search engines pick up from these companies’ websites. The website that will stand out most is the one with the best SEO strategy that will enable the search engines add your site’s content to their database thereby driving traffic to your site.

This might sound somewhat complex and even vague but it will make much more sense as you interact with our content more and more, and start applying it more practically.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.

Your guide to understanding 7 terminologies web developers often use

Blog1 - Your guide to understanding 7 terminologies web developers often use

Like any other profession, web developers have certain basic jargon that makes their work much easier. These are basically shortened versions of much longer words or phrases that ease the process of coding.

This is a guide for either aspiring designers or a client looking to learn something about web design before they engage someone for the job.

Here are 7 commonly used terminologies.

html - Your guide to understanding 7 terminologies web developers often use

#1 HTML – HyperText Markup Language

HTML which in full means HyperText Markup Language, is basically a composition of different tags that are put together to create the structure of a website. These tags are usually paired then the website content is added to fill in the spaces between them.

#2 CSS – Cascading Style Sheets

CSS which in full means Cascading Style Sheets is essentially the document that contains the layout, fonts, colors, and the overall look of the website. It has a cascading effects in that any alteration on a style sheet will affect multiple pages on the website.

php - Your guide to understanding 7 terminologies web developers often use

#3 PHP – HyperText Preprocessor

PHP which in full means HyperText Preprocessor is essentially the mechanism that will allow the display of dynamic web content as well as interaction with this content on the web page.

#4 CMS – Content Management System

CMS which in full means Content Management System is essentially the platform that will allow administrators of a website to manage the content of the website. This can be editing, updating or deleting content.

#5 SEO – Search Engine Optimization

SEO which in full means Search Engine Optimization is essentially the process of planning, developing and writing a website’s content with the goal of improving its chances of showing up on search engines like Google, Yahoo and Bing.

#6 UI – User Interface

UI which in full means User Interface is essentially the platform that will allow for interaction between a website and its user.

ui - Your guide to understanding 7 terminologies web developers often use

#7 UX – User Experience

UX which in full means User Experience essentially encompasses everything from UI, to the emotions, moods, feelings, and so on that the website’s user experiences when on the website. It’s basically the overall experience of the person using the website.

There are of course many other terms you will hear developers use, but these are the most common and basic that you should know.

We welcome your thoughts, additions, comments, opinions and even divergent views on our articles.